Entrepreneur Takes Steps to Success in Opening a Business

May, 2015
Before attending RDI’s Pasos al Éxito training in Hermiston in 2012, Ayanel Guerrero-Deleon was pondering starting a business with her husband. They were considering a couple of different options, and the training helped them choose the path they wanted to take. Ayanel participated in Starting a Business, a program for those interested and ready to learn how to effectively start or strengthen their own business, after a friend referred her to the program.
Starting a Business sessions include experiential learning activities, facilitated discussion, guest speakers, and homework assignments. Ayanel appreciated that the resources offered during the classes were in Spanish. Having access to Spanish-language links and books about how to start a business in Oregon made it much easier for her to understand the information.
It took approximately one year for Ayanel and her husband to settle on what type of business to open. They initially considered opening a bakery, but instead, they purchased a trailer and opened a trucking business. The Starting a Business training helped Ayanel learn to think through the details and to research and verify information. She learned about tax write-offs and how to gain contracts and bid on jobs. She learned that it would take at least six months to a year to see results.
Efren Leon Trucking started in 2013. The local trucking business employs two people and some contractors. They have two trucks and three trailers, and they rent a trailer and other equipment. Efren Leon Trucking is small, but they are creating jobs.
During the training, Ayanel was also recruited by the Blue Mountain Community College Small Business Development Center to become a part time small business consultant. She loves being able to help people and serve the community. As a small business owner, Ayanel is very appreciative of resources and trainings like Pasos al Éxito that educate and encourage people to succeed. Ayanel believes that it’s possible that without these classes, she and her husband might still be trying to figure out what type of business to open.
A two-year microenterprise development program, Pasos al Éxito builds the entrepreneurial capacity of rural Latino community participants in three ways: training in basic personal and business finance, instruction in starting a small microenterprise business, and access to support and resources as participants take their first steps toward success. Two Pasos al Éxito trainings will be taking place this fall. Money Smart will be offered in the Astoria region, and the Starting a Business training will be taking place in Madras. If you are interested in learning more about bringing Pasos al Éxito to your community, contact Kristine Mier, email: kmier@rdiinc.org or phone: 612.432.6318.